There is no doubt that determining the right direction is the starting point for success. This should be based on systematic and analytical work backed by experience. Just as it is not easy to set the right strategic guidelines, it is not easy to implement strategy successfully. The key to success is setting the right link between strategic and operational issues, setting up monitoring and correction systems for deviations, and coupling the set course with appropriate employee motivation mechanisms.

The right decisions come from the right data and information. Thus, market, industry and trend analysis must form the basis for deciding on strategic guidelines and market activities.